CM Sernancelhe

The Sernancelhe City Hall is a Public entity that manages the Sernancelhe Municipality

This municipality is located in an area of transition between the Douro and the Beiras, in the north of the Viseu District, with an area of over 220 km2, distributed by 17 villages. This unique territory is a mandatory visit to the nature, food and history lovers.

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Objective

Develop a digital attractability plan for a natural space oriented to touristic use

Sernancelhe City Hall, in the scope of a project of territorial development, in the Lamosa village, wanted to undertake a digital attractability plan for a natural space orient to touristic use, for such, requested the development of a communication plan, of an App featuring a virtual guide and a website with a visual encyclopedia, as well the organization of the content to be displayed in those platforms.

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Solution

3 components requested by the client were developed

The website with interactive maps, a visual encyclopedia which gathers all the species that can be found in the Lamosa parish and in its pedestrian trails, a system of reservation of the shelters used for nature photography, reservation of a guide and an information system of what to visit in the municipality, where to eat and where to sleep. The app developed, includes all the features provided on the website, and adds a virtual guide that accompanies and directs the visitor along the trails of Lamosa, identifying stop points and species to observe along the way. At the same time, digital promotion campaigns can be created to increase the attractability of the territory and the circuits provided.

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Feedback

Lamosa Natural Project

"The communication of the Lamosa Natural Project met what was intended, reaching all the proposed objectives, with emphasis on the management of the social networks."