Magellan World

This territorial promotion project of international reach seeks to promote the North of Portugal internationally

Its internationalization process sets in the economical, cultural and technological premises, boosting the economic activity of over 100 companies of the north of Portugal, with focus on the Douro Brand. The project, initiated in 2016 continues to be developed by its promoter, increasing the internationalisation process of its associated companies.

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Objective

Internationalization and promotion project for the Douro in the sectors of Tourism, agriculture, technology and culture

The challenge was to create a disruptive communication principle that would support the companies that make business in the region. The project promoter invited Longomai to come up with a concept that was innovative and could help the public and private entities in promoting the territory.

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Solution

First virtual reality survey of a territory in the world

Longomai´s proposal was to undertake the first virtual reality survey of a territory in the world. On that, an exhaustive survey of the Douro Valley was made in virtual reality to be presented to the promoter´s partner and associate entities, as well the preparation of the content to be made available in multiple platforms.

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Feedback

When the impossible happens

"The use of technology applied to marketing, data analysis at the service of performance improvement and innovation allied to results. Pioneering initiatives, a perspective that is light-years from everything we had ever seen. Innovation in Longomai is something latent, a permanent pulsar."